Whitney Haldeman
This Week in the World: Week 10

Alys Beach Travel Guide

Every year, travelers flock to exotic locales in search of turquoise waters, stunning architecture and an escape from the ordinary- only you don't have to run to Bermuda or Havana to find it. Hidden along Florida’s Gulf Coast along Highway 30A, Alys Beach feels like another world entirely.  I completely fell in love with this idyllic town the moment I first laid eyes on it, and I somehow manage to fall in love a little more every time that I go back. I simply can't say enough good things or capture enough photos to even come close to doing it justice, but for the sake of everyone reading this I'm sure going to try. 

 

STAY

One of the most charming aspects of this beach town is that you won’t find any hotels. Z-E-R-O. The Gulf Coast is notorious for high rise condominiums and hotels that are packed full of vacationers (ensuring crowded beaches and crazy strong tourist vibes). Alys however, is a tranquil oasis of beautiful homes. Some are privately owned. Some are available for rent. And they all boast stunning Bermudan architecture that will wow you at first glance. You can call 850.213.5555 for more information, or click below to book a rental and make yourself right at home. 

EAT

GEORGE'S

George's is a charming beach cottage nestled in the heart of Alys, and arguably my favorite restaurant in all of Florida (the Sesame Crab and Avocado Salad will change your life). Dishes fall into two categories: Behave and Misbehave. The Behave section features organic, spa-inspired dishes, while the Misbehave side touts traditional beach fare like fried seafood baskets and po-boys. The menu is rounded out with a thoughtfully curated wine list and a selection of decadent desserts. Add it to the top of your list and thank me later. 

 

 

FONVILLE PRESS

Fonville Press is what dreams are made of. Never would I have guessed that you'd find me spending time during a beach trip sitting at a coffee shop. But Fonville isn't just any ordinary coffee shop.  Sure, they offer (delicious) breakfast, (also delicious) coffee, magazines, newspapers, books and snacks per usual coffee establishment. They also go a step further and serve insane desserts that are out of this world, as well as imported and domestic wines and beers (count me in). But what truly sets Fonville apart from any other coffee experience is the breath-taking atmosphere. No matter which way you enter, where you sit, or what the weather is doing- your eyes are in for a treat. With it's bamboo draped awnings, regal potted palms or bright white exterior with vibrant pops of red- let's just say the next time you walk into a Starbucks you'll feel sad. Top it all off with an extremely warm staff, and Fonville is pretty much one of my favorite places on planet earth.

 

 

CALIZA

Caliza serves contemporary American cuisine in an al fresco setting that overlooks the town’s stunning pool. Any meal served by candles, soft lighting and Bermudan architecture is perfectly alright with me. It's the perfect place to retreat after a day at the beach if you want delicious food and drink (and polished, friendly service). The menu was created by Executive Chef Kevin Korman and team, and focuses on artisan, seasonal ingredients that are sourced from regional purveyors, showcasing the restaurant’s Gulf Coast locale (the perfect mix of healthy and indulgent!) Try an artisanal cocktail during happy hour at the open-air bar, and I'll dare you to find a setting that you prefer more. 

 

 

CHARLIE'S DONUTS

Charlie’s Donut Truck opens early each morning, serving fresh, handmade donuts and pastries. But be sure to get there early (they open at 6:30am) because they likely won't last long! These decadent donuts (like red velvet cake, blueberry cake, sour cream pound cake, and rainbow sprinkle to name a few) are a popular way to start the day in Alys. 

 

 

SHOP

NEAT

The NEAT Bottle Shop offers a curated collection of artisan spirits, wines, and craft beers. Their staff is incredibly knowledgeable and can help you pick out the perfect bottle (of whatever you're in the mood for). They also have high-quality bar tools, mixers, and glassware available for purchase so you can whip up a craft cocktails at your beach house. Not only is it a great place to pick up everything you need for your libation of choice, but it also introduces small batch producers and locally made items to the 30A community. Visit and you'll be inspired to explore the vast world of top rated varietals and craft cocktails.

The Tasting Room (also part of NEAT and connected to the Bottle Shop) lets you discover a new favorite right there in person. If you're wanting to take your experience beyond simply sipping, the Tasting Room also hosts regular events with a variety of wineries, breweries and distilleries.

ALYS SHOPPE

Alys Beach certainly sets itself apart stylistically, so it's only natural that they have their very own shoppe to mirror that ethos. I popped in to pick up a few different looks to wear during my visit (everything you see pictured is currently available for purchase!) Not only is the shoppe filled with an impressive selection of items you’re sure to love, but the staff is incredibly helpful and warm- ensuring a top of the line shopping experience. 

 

 

ANN HARTLEY

Ann Hartley is a collection from around the world: clothing, jewelry, home furnishings and gifts-- all in one shop.  My traveler's heart pitter-patters just thinking about the stories behind these pieces: hand embroidered tablecloths or colonial Mexican antiques from San Miguel. Gorgeous hand embroidered linens and pillows from Marrakech.  Bronze sculptures from Mali, fabrics from the Ivory Coast, silk velvet pillows from Uzbekistan—all treasures from around the world. Be prepared to travel across the globe the moment you walk in, and to fall in love with these beautiful pieces. 

 

 

Alys is brimming with beautiful experiences that are sure to leave a strong impression. So whether you're looking to plan a girl's trip, family vacation or a romantic escape, I guarantee that it will provide you with an unforgettable getaway. If you have any questions about booking, don't hesitate to drop me a line at theblondeatlas@gmail.com. 

 

A HUGE thanks to the incredibly talented Moriah Sutton for exploring Alys with me and photographing our experience along the way. You are a gem of a person and were so fun to work with!

Travel-Savvy Souvenir Shopping

travelshopping.jpg

What traveler doesn’t love to bring a little piece of their vacation home to remember a destination by? The problem is, we often fall prey to those souvenir faux-pas that eventually end up in the trash or the back of a closet (tacky t-shirts, coffee mugs, keychains… you know you’ve got ‘em).

Don’t get me wrong. Sometimes you’ll find a diamond in the rough. But I’d argue that most people box themselves in and only stick to those unoriginal items when it comes to finding something to bring home.

So if you’re looking to branch out, here are some great alternatives to finding the perfect souvenir on your next adventure.

 

JEWELRY

italy jewelry


Jewelry is one of the more widespread alternatives when it comes to non-conventional souvenirs, and for good reason. It’s something that’s popular among practically every culture across the globe, and can be worn everyday. I love to look for statement pieces that pop and grab attention (like my turquoise drop stone earrings I snagged in Cinque Terre).  They’re intricate and unique, which has lead to some great gateway  conversation for telling some of my favorite travel stories.


KITCHEN ITEMS

barcelona cheese board

 

One of my favorite pieces of travel advice I’ve ever received was to look for items for the kitchen. It’s unrealistic to think every souvenir you purchase will sit on display to always be seen. But kitchen items are something you’ll likely see on a regular basis, even if they live in a drawer.

 

Not much of a cook? Don’t worry, I’m not exactly Julia Childs myself (by that, I mean my fridge currently contains sparkling water, champagne and a variety of cheese… and nothing else). Look for the kind of items you’ll actually use. For me, that meant things like tapas plates and cheese boards. I’ve acquired tapas bowls from Belize + Capri, a cutting board from Barcelona (pictured above), olive oil from Rome, a cheese board from Greece, spices from a market in Nice… the list goes on. So now when you throw together a cheese plate, you can relive an experience instead of staring at some meaningless dish from T.J. Maxx.

 

 

TEXTILES

paris scarf
paris scarf

 

I understand the intention behind buying a t-shirt of a destination you visit. You want to tell your story. Except if you’re wearing a t-shirt that screams PARIS loudly across the front, you’ve let the t-shirt steal your tale right out from under you. Instead, search for other forms of textiles you can wear. While in Paris, I stumbled upon a quaint boutique in the heart of Saint Germain where white haired French women were hunched over sewing machines making some of the most lovely scarves I’ve ever seen (so I bought 4 of them). And now? When someone compliments my scarf, I get to tell the story of my experience instead of my clothes telling it for me.

 

LOCAL SPECIALTIES

barcelona fan


Scarves are a Parisian staple that beautifully represented my experience in France. But every destination boasts a different specialty. I opted for a tartan blanket in Scotland, a teapot in London, a leather wallet in Italy, and a hand-painted fan in Barcelona (pictured above). Do your research on the front end to ensure you know what you’re looking for. But take note, because chances are you won’t find these items (at least not the best options) in the conventionally labeled “shopping districts” (which are almost always large chains you’d find in every city). Scope out the local markets, where you’re guaranteed to find a variety of artisan goods to choose from.


BOOKS

The Old Town Bookshop in Edinburgh, Scotland.

The Old Town Bookshop in Edinburgh, Scotland.

Shakespeare and Company in Paris, France

Shakespeare and Company in Paris, France

 

Whether you’re a literary nerd or the farthest from being a bookworm, books are a fantastic souvenir to remember your travels by. You can find coffee table books to decorate your home with that are brimming with beautiful photography (some of my favorites are from adored museums and destinations of mine like Musee d’Orsay or nature scenes of Jackson Hole). While these are beautiful options, consider yourself warned that they’re heavy and can make that 50 pound weight limit for your suitcase a difficult limit to stay under. You can also find some wonderful bookshops that are chalk full of history and character. Snag a classic like The Great Gatsby that can live on your shelf with a memory to boot.

 

WINE + SPIRITS

paris champagne
paris champagne

 

Again, disclaimer that this recco will come at the expense of a heavy suitcase, but one of my favorite things to add to when I travel is my wine collection. Of course, this is more ideal when you’re in or near a region that specializes in wine, but nonetheless it’s fun to do for a variety of reasons. I always buy 2 bottles of each kind: one to drink while I’m travelling, and one to bring home. So now, I have a cork to save and remember the time I drank champagne on the lawn of the Eiffel Tower and another bottle of the same kind to bring home with me. Seeing all the bottles on my wine rack at home reminds me of each unique experience, and allows me to relive each one every time I open one up.


Regardless of what you decide to bring home with you, use common sense.  Do you drink most of your coffee at the office or an environment where you don’t use your own mug? Then a coffee mug may not be the right souvenir for even the greatest caffeine addict. The goal is to find useful products you can weave into your everyday life--just with some fantastic stories hidden within them.

A LOT CAN HAPPEN IN A YEAR

Exactly one year ago, I launched Blonde Atlas as a platform for inspiration and living your fullest life. I thought it would be a fun little hobby, or at least a good creative outlet. And it’s allowed me to be creative, alright. So creative, in fact, that after a few months, I dreamed up this crazy idea to someday make it my full time job (what does that even mean!?) I told myself I could probably pull it off in 5 years if I worked really hard (maybe 3 if I was lucky). Regardless of when, I was excited about the possibility. 

 

But somewhere along the way this year, my desire to inspire others to live their fullest life prompted me to put my money where my mouth was and do the same for myself. It’s been wonderful, terrifying, and everything in between to chase after the things that make my heart beat faster: traveling across the globe, dreaming big with people, and believing that possibilities are endless. 

 

And now today? I’m beyond thrilled to announce that my 5 year goal is real life, because Blonde Atlas is now my full time gig. And life has never felt more right. 

 

Regardless of if you’ve never read my blog before, if you stumble across it every now and then, or if you’ve read every single post (God bless you if that's the case), let me give you a little context about what you can expect moving forward: 

 

BLOG

The blog will continue to function the same way it always has, as the backbone of my site. This section will be where all frequent updates are made (where you’ll see all my travels, thoughts on faith and everything in between). As I continue to grow and expand upon the things I’m passionate about (travel and dreaming with people) you can expect to see a lot more content that highlights those areas of my life. But in addition, I’ve added additional pages to the site for each pillar that’s developed within my brand that gives more specific context to each category: Dream Big, Travel Often & Find Your True North.

 

dream big

 

What would it look like to live your best life possible? Forget about bragging rights or how much money you think you’re supposed to make. We’re talking about those things you actually love – to awaken and dig deep to pull those things out and build a full life for yourself.

I get it though. It’s far too easy to let everyday life get in the way or distract you from your dreams- which is exactly why I started hosting goal workshops: to create intentional time that’s dedicated to discovering what sets your soul on fire.  Because I believe the desires on your heart aren’t there by accident, and that it’s time to start doing something about them.

During the workshop, you’ll set aside all the everyday clutter and start asking yourself what you want out of life. It’s my hope that you’ll leave with a clearer understanding of what you were made to do (or what I like to call finding your “true north”) and then start heading that way.  

Workshops are hosted around the world (stay tuned for one in a city near you!) If you're interested in hosting your own for you and your friends, colleagues or organization, contact me & let's make it happen.

 

 

 

TRAVEL OFTEN

I've loved to travel as long as I've been alive. If my internet browser is in use, there's a 100% chance that one of those tabs is a map of an adventure that I'm plotting. When I worked a 9-5, I used all my holidays, long weekends and vacation days to travel- but it never seemed to satisfy my appetite. 

Today, whether I'm consulting businesses or goal coaching, I'm able to do my work from any time zone or part of the globe. I've seen some incredible places (over 17 countries and 50 cities to date) and I'm just getting started.

My hope is to not only see and experience as much of the world as possible, but to also be a valuable resource on the blog for those who share my curiosity about travel. I'm on a hunt for the best places to see, things to do, dishes to eat and adventures to experience. 

I've partnered with destinations everywhere from Rosemary Beach, FL to Napa Valley, CA and am always ready to venture wherever is next. If you're a travel professional with a destination in mind, I've got a suitcase + a passport.

 

 

FIND YOUR TRUE NORTH

 

I don't just want to help you discover what your passion is, I want to help you bring it to life and see it thrive. 

For years, I put my advertising and marketing degree to use at some of the top global ad agencies in the world. I consulted renown brands (in categories everywhere from tourism, to luxury automotive) on how to optimize their marketing + social media strategies. Working for large corporations was extremely rewarding, but my passion has always been the origin of a dream behind a brand and the people who dreamed it. 

Today, I work full-time to create custom-tailored marketing and social media strategies that are unique to each of my client's needs. I want to hear who you are and what your vision is. And I want to help you position your brand's story in a way that's not only effective for your business goals, but in line with who you are at the core. If you're interested in hiring me to consult your business, drop me a line and let's talk. 

 

Working with great people makes me happy. Questions or inquiries about any of the above can be sent to: theblondeatlas@gmail.com Shoot me a note and let's talk about what's possible. 

 

So there you have it. Blonde Atlas has gone from an idea that existed in my head and my heart for years, to becoming my passion and livelihood. And it's almost comical now to be in such a joyful position, because when I finally pulled the trigger and launched it, I happened to be in one of the most barren, lost and confusing places I’d ever been in my life. There’s been so much stripped from me and so much I’ve shed over these last 365 days: relationships, a cushy salary, a life that felt predictable, safe and comfortable- the list goes on. But something beautiful has happened in the process of God uprooting these (arguably) good things: it’s allowed new life to be planted, bloom and flourish. 

 

I wouldn't have guessed in a million years that I'd be standing where I am today. I'm so proud of myself for the bravery it required to take risks that felt scary, and for the perseverance it required to overcome challenges that felt insurmountable. But more than anything else, I am completely beside myself with how much gratitude I feel towards all the friends + family who have loved me so well and encouraged me in ways that words won't begin to suffice. I’ve never felt more alive, more supported, or more confident about what I'm doing with my life than I do in this very moment.

Thank you (sincerely) for joining me on this journey- in whatever capacity you may have been involved. The road ahead has never looked more beautiful. Let's keep going, shall we?