To hell with conventions.
While this may not be a personal mantra, per se, it’s certainly a backbone of Blonde Atlas.
You see, for a long (too long) time I’ve wanted to start a blog. I’ve wanted a place where I could write about my passion points; a place that could serve as a creative outlet that helped inspire people. It sounded so dreamy...until I would think about everything that I thought “had to” go into it:
- Perfectly arranging beautiful objects to photograph.
- Generating high social media engagement.
- Carefully articulating each post with the perfect blend of intellect, wit, simplicity, and inspiration.
- Proofreading (which when done effectively, means no wine.)
- Should it be a fashion blog? A cooking blog? A mommy blog? (definitely not that last one).
- Analytics.
- Logos.
- URL hosting.
- so.
- many.
- things.
- so.
- little.
- wine.
And isn’t that how it often goes with things we really want to do? We’re paralyzed by those damn “shoulds” to the point that we do nothing. So I decided to take the plunge. Not because I had it all together, but because I decided that if I remove those pressures and parameters around what I imagine a blog should be, I could empower myself to just START.
Thus, Blonde Atlas is born. There’s no deep philosophical meaning behind Blond Atlas—I’m a blonde and I’m inspired by travel, simple enough, right? So what can you expect to find here? Well right now my only content requirement is: does this have potential to inspire? If so, let's talk.
In a nutshell I want Blonde Atlas to challenge you to set goals and try things you don’t think you can do (like start a blog when you’re a little scared...for example). I want to stir up a desire in you to travel and explore beyond your familiarity. I want to point you to tools that will enrich your career. I want to help nudge you out of your comfort zone.
I want to help you create a richer life. I want to inspire you to find your true north and start heading that way; whatever, however, or wherever that is for you (to hell with conventions, remember?)
I’m beyond thrilled that you’re here and hope you stay along for the ride. Cheers!
